Roles
Art Direction
Brand Identity
UI Design
Credits
Project manager: Poliarte
Web development: Webicom
As part of the Metaverso Raffaello project, we worked on the visual identity and user interface of MaDe – Marche Design Museum, a digital museum created to tell and promote the excellence of design in the Marche region.
MaDe brings together companies, products, designers and stories that are part of an important creative heritage, spread across the territory. The platform was designed to make the culture of design in the Marche region accessible, explorable and easy to navigate.
The museum’s brand identity was developed as a natural extension of the Metaverso Raffaello visual identity, maintaining consistency with the main graphic system while defining a dedicated, recognizable language suited to digital use.
At the same time, we worked on the user interface of the website, focusing on layout, visual hierarchy, navigation experience and content organization, with the aim of creating a clear, contemporary and open platform.
A project that brings together design, territory and memory, transforming the design heritage of the Marche region into an accessible and shared digital experience.
