AI-generated social media campaign for SALUM’s Salty Tiarè fragrance.
Roles
Creative Direction
Content Creation
AI-Generated Content
For Salty Tiarè, we created an AI-generated social media campaign set on a Polynesian beach, surrounded by the ocean, sand, and lush tropical vegetation. Through imagery and video, the campaign captures the essence of the fragrance with a summery atmosphere, natural tones, and an editorial photography aesthetic.
The project was developed through visual research, casting, styling, and location design. From creating the AI models to producing the images and videos, we oversaw every stage of the process to ensure visual consistency and build a distinctive campaign aligned with SALUM’s brand identity.
