Buona is a pizzeria in Senigallia specializing in “schiacciata romana”. The quality of the ingredients and the mix of flours make it particularly light and, obviously, "good". From the naming to the design of the store, from the colors chosen to the graphic style of the menu and cartons, each element of the brand identity has been carefully designed to make the pizzeria recognizable and original. The essential and refined image reflects Buona's attention in the choice of raw materials and in the selection of the proposed pizzas.

The opening of the pizzeria was supported by effective social planning which, in a short time, allowed Buona to make itself known in the province and to create a loyal clientele.