{"id":1591,"date":"2025-06-09T09:38:09","date_gmt":"2025-06-09T09:38:09","guid":{"rendered":"https:\/\/www.yellowcyan.it\/?p=1591"},"modified":"2026-04-26T18:24:48","modified_gmt":"2026-04-26T18:24:48","slug":"metaverso-raffaello","status":"publish","type":"post","link":"https:\/\/www.yellowcyan.it\/en\/work\/metaverso-raffaello\/","title":{"rendered":"Metaverso Raffaello"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\tBrand identity for the \u201cMetaverso Raffaello\u201d project. A visual identity that tells the story of a territory rich in art, culture, and future.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Roles<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Art Direction
Logo Design
Brand Identity
UI Design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Design, culture, and digital languages to attract talent to the Marche region.<\/p>

Metaverso Raffaello is a visual identity and cultural communication project promoted by Poliarte \u2013 Academy of Fine Arts and Design, and funded through the PNRR plan of the Ministry of University and Research.<\/p>

Designed to position the Marche region as an attractive hub for students, visiting professors, and young international creatives, the project tells the story of a territory that blends artistic heritage with innovation, tradition with vision.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The entire visual identity is shaped by the golden ratio, a universal symbol of harmony and sustainability. Essential geometric forms translate the project's core values \u2014 nature, knowledge, spirit, matter, and body \u2014 into a modular, flexible, and deeply contemporary visual language. The aesthetic merges risograph and brutal grunge, complemented by a color palette inspired by the Marche landscape and color gradients designed for digital natives.<\/p>

The system unfolds through an immersive digital platform, a multi-channel social media strategy, and multi-format editorial content. Among the related initiatives is the short film Sakura \u30b5\u30af\u30e9 \u2013 Land of Symphony, premiered globally at the Italy Pavilion of Expo 2025 Osaka.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The project is completed by a visual campaign that reinterprets the forms, symbols, and architecture of the Marche region with a typographic, conceptual, and contemporary approach.
Its tagline captures the essence of the project:\n\u201cMarches is a singular* plural \u2013 We mean remarkable.\u201d\nA territory that speaks many languages \u2014 and today, more than ever, is ready to be heard.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Brand identity for the \u201cMetaverso Raffaello\u201d project. A visual identity that tells the story of a territory rich in art, culture, and future.<\/p>","protected":false},"author":1,"featured_media":1593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[40,31,41],"class_list":["post-1591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work","tag-art-direction","tag-brand-identity","tag-ui-design"],"yoast_head":"\nMetaverso Raffaello - YELLOWCYAN<\/title>\n<meta name=\"description\" content=\"Brand identity per il progetto "Metaverso Raffaello". 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