{"id":1936,"date":"2026-04-30T14:46:17","date_gmt":"2026-04-30T14:46:17","guid":{"rendered":"https:\/\/www.yellowcyan.it\/?p=1936"},"modified":"2026-04-30T15:24:17","modified_gmt":"2026-04-30T15:24:17","slug":"bontempi-design-week-2026","status":"publish","type":"post","link":"https:\/\/www.yellowcyan.it\/en\/work\/bontempi-design-week-2026\/","title":{"rendered":"Bontempi Design Week 2026"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\tArt direction and visual materials for Bontempi on the occasion of Milan Design Week 2026.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Roles<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Art Direction
Graphic Design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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For Milan Design Week 2026, we continued our collaboration with Bontempi, working on the art direction and creation of selected materials dedicated to the new collection.<\/p>

The catalogue covers and leaflet are built around a color block approach: the terracotta chosen by the brand for Design Week becomes a full, warm and distinctive surface, crossed by a bright blue lettering that creates contrast, rhythm and energy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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For the window graphic of the Milan showroom, we worked with a more essential visual language, entirely built around terracotta, developing the concept \u201cDesign is a daily gesture\u201d: a synthesis of the Bontempi Essentials project and of design as a daily, simple and human gesture.<\/p>

Within the graphic, we also included a small visual game: a \u201cword search\u201d featuring four keywords \u2014 care, growth, joy, time \u2014 that express the deeper meaning behind the activation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Art direction and visual materials for Bontempi on the occasion of Milan Design Week 2026.<\/p>","protected":false},"author":1,"featured_media":1937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[40,42],"class_list":["post-1936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work","tag-art-direction","tag-graphic-design"],"yoast_head":"\nBontempi Design Week 2026 - YELLOWCYAN | Creative Studio<\/title>\n<meta name=\"description\" content=\"Direzione artistica e materiali visivi per Bontempi in occasione della Milano Design Week 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellowcyan.it\/en\/work\/bontempi-design-week-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bontempi Design Week 2026 - 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