{"id":1984,"date":"2026-06-03T16:20:42","date_gmt":"2026-06-03T16:20:42","guid":{"rendered":"https:\/\/www.yellowcyan.it\/?p=1984"},"modified":"2026-06-03T16:27:59","modified_gmt":"2026-06-03T16:27:59","slug":"strawberry-pool-salum","status":"publish","type":"post","link":"https:\/\/www.yellowcyan.it\/en\/work\/strawberry-pool-salum\/","title":{"rendered":"Strawberry Pool – SALUM"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\tAI-generated social campaign for SALUM\u2019s Strawberry Pool fragrance.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Campagna\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Roles<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Creative Direction
Content Creation
AI-Generated Content<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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For Strawberry Pool, SALUM\u2019s fragrance with notes of strawberry, wild strawberries, ginger, and a swimming pool accord, we developed an AI-generated social campaign with a summery, bright, and sensory tone. Water, sun, and fruit shape a fresh, tropical visual world, designed to tell the story of the fragrance through a contemporary, desirable visual quality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Campagna\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The project reflects our approach to artificial intelligence: a process driven by creative direction, aesthetic research, and attention to detail. Models, settings, and compositions were defined to build a cohesive set of content, integrating the product with a focus on rendering, photographic credibility, and the final quality of the image.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Campagna\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Campagna\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

AI-generated social campaign for SALUM\u2019s Strawberry Pool fragrance.<\/p>","protected":false},"author":1,"featured_media":1986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[34,30,29],"class_list":["post-1984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work","tag-ai-generated-content","tag-content-creation","tag-creative-direction"],"yoast_head":"\nStrawberry Pool - SALUM - YELLOWCYAN | Creative Studio<\/title>\n<meta name=\"description\" content=\"Campagna social AI-generated per la fragranza Strawberry Pool di SALUM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellowcyan.it\/en\/work\/strawberry-pool-salum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strawberry Pool - 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