Roles
Creative Direction
Content Creation
AI-Generated Content
For Strawberry Pool, SALUM’s fragrance with notes of strawberry, wild strawberries, ginger, and a swimming pool accord, we developed an AI-generated social campaign with a summery, bright, and sensory tone. Water, sun, and fruit shape a fresh, tropical visual world, designed to tell the story of the fragrance through a contemporary, desirable visual quality.
The project reflects our approach to artificial intelligence: a process driven by creative direction, aesthetic research, and attention to detail. Models, settings, and compositions were defined to build a cohesive set of content, integrating the product with a focus on rendering, photographic credibility, and the final quality of the image.
