Roles
Art Direction
Logo Design
Brand Identity
UI Design
Design, culture, and digital languages to attract talent to the Marche region.
Metaverso Raffaello is a visual identity and cultural communication project promoted by Poliarte – Academy of Fine Arts and Design, and funded through the PNRR plan of the Ministry of University and Research.
Designed to position the Marche region as an attractive hub for students, visiting professors, and young international creatives, the project tells the story of a territory that blends artistic heritage with innovation, tradition with vision.
The entire visual identity is shaped by the golden ratio, a universal symbol of harmony and sustainability. Essential geometric forms translate the project's core values — nature, knowledge, spirit, matter, and body — into a modular, flexible, and deeply contemporary visual language. The aesthetic merges risograph and brutal grunge, complemented by a color palette inspired by the Marche landscape and color gradients designed for digital natives.
The system unfolds through an immersive digital platform, a multi-channel social media strategy, and multi-format editorial content. Among the related initiatives is the short film Sakura サクラ – Land of Symphony, premiered globally at the Italy Pavilion of Expo 2025 Osaka.
The project is completed by a visual campaign that reinterprets the forms, symbols, and architecture of the Marche region with a typographic, conceptual, and contemporary approach.
Its tagline captures the essence of the project:
“Marches is a singular* plural – We mean remarkable.”
A territory that speaks many languages — and today, more than ever, is ready to be heard.
